Friday, October 14, 2011
Bloggolalia: Is it the "Favre Penis Story" or "Favre Sexual Harassment Story"?
We certainly have some sports blogs that thrive on getting scoops to stories that mainstream media won't print. Like many of you, I question why it matters that a 23 year-old athlete went on a date with a 17 year-old, or that a no-name Division III volleyball player may or may not be the girl in some risque photos. There's certainly plenty of room for criticism.
However, at times sports blogs that publish such stories get too much criticism. Is the Brett Favre-Jenn Sterger story really about publishing photos? Is this really a right-to-privacy story? Or is this more accurately a sexual harassment story that involved abuse of power, attempted adultery, and an age gap that might even make a Hollywood actor think twice? A story where few would take any notice or believe it was true until transcripts and photos were provided?
There seems in some circles to be a steadfast refusal to give sports blogs any credit for publishing such stories. But don't such stories help protect women who work in close contact with athletes? Don't sports blogs, as puny as their power may be, give harassed workers and minor athletes a rare outlet against their often powerful harassers? Especially in situations where local media has been all but bought and paid for by the harassers themselves, such as in smaller college towns or Boston (nice Red Sox coverage lately)?
Yes, I don't expect to see Brooks to be sharing the Nobel Peace Prize in five years, or Daulerio to be receiving certificates of appreciation from NOW. But to balance out some past criticism they've received, the existence of their blogs provides some sort of opportunity for quirky justice. Sometimes sports blogs have gotten it wrong (widespread mistrust of Big Ben's first accuser comes to mind), but other times their existence has helped balance power, just a little bit. It is possible to combine mega-hit blogs with doing the right thing, and I do appreciate the times it has happened. I hope it happens even more often.
Tuesday, September 27, 2011
Too Many Bloggers? Not Enough Bloggers (Video)
At and since the conference, small fracases have broken out about the need for more female and minority bloggers. There was a early-morning panel at the conference about women in blogging, but I was strangely dissatisfied with it. If I were the head of a blogging network, why would I want to hire a female blogger? In my opinion, I felt the panel missed an opportunity to confront this question head-on. I was also shocked to learn via Punte just how few women had attended previous Blogs with Balls conferences. For a reference point, I tried to coax two NYC female sports bloggers to go to Blogs with Balls 1 a few years ago. Had they attended, if I understand Punte's numbers correctly, the number of female bloggers in attendance would have nearly doubled.
Also, a debate has since broken out about the need for more minority bloggers, spurred by AJ Daulerio's reply to being asked why Deadspin had no black bloggers*. (For more on that, see Bomani Jones's essay). I understand that if you make your living through blogging, it can't be fun to be accused of being racist and/or sexist. But if you will, please watch this short video clip of Deadspin's Emma Carmichael, the first full-time female hire at Deadspin, giving her thoughts on how blogging could be changed:
I think she makes good points on the need for greater interactivity, points that perhaps the traditional male perspective on blogging has missed. The reason we need more bloggers, not less, is there are still many more ways to blog and things to say that we aren't covering. Bloggers who are underrepresented in blogging offer us a chance to rethink and learn from others. There's no inherent magic about being a female or minority, but there is a tendency to bring up a different perspective to blogging that we need. (I've written about that in the past as far back as 2007). This doesn't have to be complicated...right? I personally pledge to do my best to bring at least one new female blogger and one new minority blogger to Blogs With Balls 5, should I attend. And I hope you all will join me in doing so, and that if you have hiring power at a blog network, that you'll consider looking for such bloggers.
*I think it's also fair to point out that AJ did a lot to promote the success of Katie Baker (now at Grantland) and Emma Carmichael (still at Deadspin). I saw him personally getting in arguments on Twitter to defend one of them when other bloggers tried to tell him they weren't good enough. But Bomani and Jemele Hill were also fair to point out the poor track record with attracting minority talent.
Monday, September 26, 2011
Balls Bloggers Juggle: Bloggers Need Partners
After attending the Blogs With Balls conference, I realized just how many skills bloggers need nowadays to be competitive. I was impressed by the talent in the room, but also noticed how much the job of a good blogger has expanded. In the past, bloggers either learned those skills themselves or joined a blog network. Bu some skills are just too important, and bloggers may need to pursue partnerships or hire part-time help. It doesn’t have to be expensive. Bloggers can use college students, trade favors with friends, or even enlist faithful fans of the site. Five potential partnerships follow below.
Business people. Traditionally, sports blogging has been a bit at odds with business. For example, an oft-heard criticism of ESPN used to be that it was too much of a business. However, the conference panels spent a lot of time on topics such as innovation, advertising, platform choice, and branding. I felt that many bloggers could benefit by just sitting down with a business-minded friend for two hours and learning some basics. Or, browse sites/magazines like Fast Company, INC, and others to better understand the business perspective. Thinking of blogging in terms of niche, demographics, networking, and visibility may seem boring. But being able to understand what exactly you offer readers and advertisers, and how to better position your blog in the marketplace, could help your blog grow rapidly. The Big Lead is making strides in this area with their Amare partnership and sponsored posts, but there is so much more to be done.
Graphic designers. In a technology world where tablets and Tumblr continue to grow rapidly, design has become more and more important. As I sit here, I am reading yet another business magazine that is trumpeting the rise of design in the market. Nike and Apple may not have the most durable products (glances mournfully at iPhone screen), but design is their major edge in the market. Deadspin’s use of Jim Cooke as a graphic designer is a clever start in this direction. There is still so much more to be done, though. A panelist in the innovation session all but begged for a fantasy sports site that took design and form seriously. Sports blogs may be losing the Tumblr generation, because most sports blog content does not lend itself easily to the copy-and-paste generation. That should change soon.
Video content producers. Yes, you know all the arguments about not using video in your blog. Your readers are at work, and it’s harder for them to get away with watching a video on their blog rather than reading text. Videos are difficult to produce and edit. You have a face for radio, or for Star Wars re-enactments. Podcasts are easier to produce.
However, look around you at the trends on the web. I felt like the “Blogging is Dead” session was a start in the right direction, but could go much further. I wince a bit as I cite this example, but recall, for example, the visibility Barstool Sports got by partnering with Jenna Marbles. My female friends who would never watch a sports game raved about her viral video in their blogs. We bloggers often find ourselves mocking would-be Youtube sports announcers or mining Youtube to feed the content beast, but what about actually partnering with Youtube? For the most part, bloggers don’t understand video, and I am concerned that this will cost the industry as the field involves. We can all continue to stalk jose3030’s twitter feed during live sports events, and may LSUfreek never stop making animated gifs, but I am surprised that so few bloggers seem to have followed in their footsteps.
Lawyers and subject matter experts. It is not as if they aren’t already jabbering away in your comment sections while racking up billable hours. Day after sports day becomes nothing more than idle chatter about contracts and crime. But what if you would use your lawyer friend on Facebook to occasionally add some educated expert opinion to some of the stories of today? Subject-specific experts is one easy way to garner links and make your story stand out on the hot topic of the day. Not just lawyers could help: fields as diverse as fashion and accountants can make a difference.
Tastemakers and Innovators. How does blogging stay cool? There was a certain buzz around sports blogging in 2005 that drew me to it. I felt that sports blogging was right in line with where the web as a whole as going. Of course, with time blogging has become experienced and lost some of its novelty. But overall, I feel that perhaps bloggers are out of touch with where the web is going. Trust me, I would love to be wrong about this.
But what about trends such as gamification, or freemium business models, or the visual web, or applications for Facebook, Android, and Apple…are we involved in these trends? I think that journalism schools are better training writers about these fields, but I worry that we are behind other fields at the moment. Reading Techcrunch or Gizmodo or even looking at concepts like Threadless and Etsy, I am not so sure that we are influencing what’s cool. In some ways blogging itself may be in crisis, taken over by Facebook and Google Plus. That’s a bigger problem than you or I can solve, but perhaps a good technologist can help your blog better fit into trends.
Tuesday, September 13, 2011
The Problem with Predictionitis (Circular Rant)
I would hazard a guess that about 10% of the sports columns written are prediction columns. Fantasy sports "gurus" try to convince us that so-and-so is underrated, overrated, or unrated. Experts project into the future by telling us the exact game score and record of each team, sounding confident as they use statistics and gut feelings. Visionairies tell us about the future of this game or that. It all sounds so good and it's fun to argue about such things. It's also a total waste of time.
The beauty of sports is that it happens live and unscripted (mostly, Tim Donaghy moments excepted). In a DVR and spoiler-full age, sports is one of the few unscripted enjoyments we have. There are no leaks ahead of time, no columnists who truly have the inside scoop. And yet, we waste so much time trying to see into the future that we ruin sports of its present. The fun is in the moment. I find myself more and more turning to Twitter during games to read the fan's reaction as the game happens. The roar of the crowd can't be easily transcribed into a recap column, much less properly anticipated by a confident scribe as he types busily away at his local Starbucks or cubicle. We spend so much time analyzing and prescribing that we can't just let the balls fall where they may.
I have been reading some older sportswriting books, and I'm struck by how often sports columnists admit that most of their fellow writers had lost any sense of joy in the game itself. The game is just something they endure so they can rush back and write their columns about what happened. Have we really come to this, that predicting the game is more fun than the game itself? When was the last time you went back at the end of the year to check how well your favorite columnist predicted games during the preseason? It's an exercise in irrelevance and meaningless chestpounding, without a single useful trait and...
HEY DID I MENTION THAT I WAS RIGHT AND ESTEEMED WRITER DON BANKS FOR SPORTS ILLUSTRATED WAS WRONG?! WHERE'S YOUR SCOUTS WITH THEIR ANONYMOUS WHISPERS NOW, DONNIE BOY? WHO CARES THAT THE RAIDERS WERE THE TEAM TO SPEND THE THIRD ROUND DRAFT PICK. WHO CARES THAT I MADE MY POST BEFORE THE FIVE GAME SUSPENSION WAS ANNOUNCED. SUCK IT, BANKSY! KISS MY SWEATERVEST, BABY!!! WOOOOOOOOO!!!!!!!!!!!!
Um, on second thought, I predict that prediction columns aren't going anywhere.
Monday, September 12, 2011
Balls Bloggers Juggle: Losing Your Blogging Fastball

But I find myself wondering what a blogger can do when you feel that your best stuff isn't good enough anymore. Most of us aren't those elite who make blogging look simple. If you're lucky, the audience hasn't caught on yet to your decline. They're still demanding more of your stories and filling your comment section or Twitter mentions column with praise. But you know better, and you know you can't throw change-ups indefinitely. So how do you change directions or refresh your blogs without losing your audience or putting up with reader complaints?
I'd be interested in hearing from people who have made the transition. Maybe you realize you want to write about something different. Sports jokes that you loved to make when you were a single 20-something don't amuse you as much now that you're a married father of two. Or you aren't so interested any more in basketball; now your passion lies in soccer, or tennis. How have you made the transition yourself?
The other category I'm interested in is bloggers who did burn out. They had no ideas for anything new to write, and still wanted to write the same type of blog. But it became work instead of fun, and eventually it all fell apart. How can a blogger stop blogger burn-out from happening? I've heard professional bloggers say that one year of blogging is like 3, no 5, no TWENTY years of writing in a more normal job. Have you been able to dodge blogger burnout, and if so, what's your secret? How do you get back your blogging fastball when it's late in the season and your radar gun numbers look more like highway speed numbers than baseball numbers?
Feel free to comment or to start an email conversation with me at talktomc (it's a google mail address). I'm intrigued to read what you have to say.
Friday, September 2, 2011
Balls Bloggers Juggle: Why Blog About Sports?
Suppose that you have a friend who lives in Denver and just graduated from college in electrical engineering. He loves the Colorado Rockies, skis relentlessly, plays drums in a local band, and has an odd fascination with foreign films. Unfortunately, he can't find a job, and so he wants to write a blog to stay busy while looking for a job. What should he write about?
To be honest, if you look at the Technorati 100, a ranking of blogs, the answer seems to be "anything but sports." How many sports blogs do you think are on the top 25? top 100? Check, you may be surprised. The circumstantial evidence that writing about sports is a mistake is also rather substantial. Look, for example, at Brian Spaeth, no longer writing about the NBA (formerly yaysports, now brian23.com). I'd interview him about it, but I'd have to get in line behind all his new lady fans. Or Drew Magary, who, despite being a successful sports blogger with KSK, decided to write a non-sports book (The Postmortal) and admitted that sports books really don't sell well. Matt Ufford is writing about TV, while Will Leitch writes about movies. Is it me, or is there a brain drain occurring in the sports blog world?
Aside: It's also interesting to see an increase in non-sports content on blogs. To name a few quick examples within the last year or two, Grantland has pop culture, Deadspin has Drew's funbag and comedy, TheBiglead does movie reviews, and KSK does their sex mailbag. If you click on their sites, you might think Sports by Brooks, BlackSportsOnline, and MoondogSports would be more accurate to drop the "Sports" and say "Women" instead. All seem to have increased traffic by doing so. Which do you think got more traffic last month--a lesser known men's mag like fhm, or your favorite popular sports blog?
Second, there's the audience for sports blogging. I've done several types of blogging, and quite honestly, sports are the hardest audience to write for. Heaven help you if you get a fact wrong or dare opine that someone's favorite player may be over-rated. Oh, there's criticism in all sections of blogging, but it's surprising to me how much negativity can be inspired by one blog. It's interesting to watch some sports blogs do their best to control and manipulate their comment section. I used to be quite against this, and that's a topic for another time, but...I can see their viewpoint a little more than before. A comment section shouldn't be a whine section, given that everyone has a red X button they can use.
Finally, let's look at the benefits. If our friend from the Rockies blogs about gadgets, he has a much better shot of having a well-read blog. If he just blogs about his band or does his best low-budget men's mag/Tucker Max imitation, he might be able to get some female fans. If he blogs about skiing, he might be able to score some free ski passes from lodges or otherwise get free equipment to try. If he blogs about the Rockies? Most pro sports teams tend to see bloggers as a nuisance.
I've deliberately painted a rather bleak picture of our man in Denver, but take my bait here, if you will. If you could start over again, would you still blog about sports? What benefits are there to sports blogging that I am missing?
Friday, August 12, 2011
Blue Collar, White Collar, and No Collar Productivity (Response to Henry Abbott's Essay on Keith Richards)
Blue Collar Productivity
As I read the essay, I felt strongly that perhaps another perspective other than race might fit better. That perspective is blue collar productivity as advanced by Frederick Taylor and other management gurus at the turn of the century. Essentially, it is easy to break down many types of manual labor into steps. If I am tightening the lug nuts on car wheels for an assembly line, an analyst can come by and measure how long each step (reach for the screwdriver, twist each lug nut about 5 times, etc.) should take in seconds. It's then relatively easy to calculate how many lug nuts I should be able to tighten in one hour. Under this type of measurement, any breaks I take or any experimentation I do to try to change the way I work is lost time, and thus lost productivity. It's rather Puritanical in its strong belief that any idle time accrues to the devil's workshop rather than Factory, Inc., if you will.
Most NBA fans tend to see their stars in such a light. Consider the harsh condemnation of Vince Carter when he chose to attend his graduation rather than sit in his hotel room before the Sixers-Raptors game about a decade ago. Any time not spent practicing or preparing is lost time. If you're not in the gym, someone else is, and that player will be outdoing you in Game 7 when it matters. We also see this in how players such as Marcus Banks get attacked for having interests other than sports. But this is wildly unrealistic because it assumes that players are robots for whom more is better.
The process is not the results.
If I get a 30 minute lunch break instead of 15, I might be much more able to work hard for the last 4 hours at work. That extra 15 minutes is not wasted time. And maybe that harsh, malnourished upbringing an NBA player had is the fuel that leads him to have a greater desire to win, or that DUI was the wake-up call he needed rather than a sign of future disaster.
White Collar Productivity
However, I believe Henry went too far in portraying the Keith Richards story positively, because the other extreme is how white-collar productivity is measured. We still do a terrible job of assessing the productivity of engineers, sales people, and executives. I have spoken to experts in the field who merely shrug their shoulders and say it's not possible to assess it. We often only judge white-collar productivity on results, not process. But there is definitely a difference between the salesperson who goofs off most of the time and yet lands one 3 million dollar sale in the month compared to the salesperson who works hard and gets lots of little deals that add up to 3 million.
Bad process usually leads to bad results.
For every Keith Richards who makes it, there are 100 Amy Winehouses who don't. I suggest you look at Russell Brand's letter to Amy as an example of how easy it is for talent to nearly be lost due to bad life choices. We celebrate Keith because he metaphorically went over Niagara Falls in a barrel and survived. But that's not to say that Keith needed the drugs and partying to become a great musician. The white-collar productivity legend that "I need my strippers on Sunday night to make the big stock market trades on Monday morning" can't stand up to any sort of real analysis. While I reject the Puritanical blue-collar productivity measures with no flexibility for individual style or breaks, I also think we must reject the hedonistic white-collar productivity measures that say "If her results turned out well, everything she did must have been right."
No Collar Productivity
At times, it bothers me that there is little analysis of the NBA by class or labor. I credit Tommy Craggs at Deadspin as one of the few to notice the labor-management struggles inherent within pro sports. And as such, I believe we need a new paradigm (buzz word alert!) to view our pro athletes. The narrative is part of the story, and we should respect the journey, but not idolize it. Perhaps one day fans, management, and players alike will properly respect both the process and the results. It's ok to say that maybe Keith Richards could have been an even better musician without the drugs, right? But it's also ok to say that if, say, Tracy McGrady decides to go to Africa with Dikembe Mutombo instead of working on his game all summer, he still respects the game, right?
In time, I hope more fans will see NBA players as artists and creative talents more than mere physical day laborers who must be shackled to their stations 24-7 in order to produce. But I also appreciate the tradition of sports as a field where hard work and dedication matters, and practice does make the perfect more perfect, if you will. The mingling of hard work and creative genius is what makes sports such a fascinating field to follow.