I was wondering the other day how the major sports blogs I know of break down in terms of their content. Some blogs focus on being funny and light-hearted, while other blogs focus on serious content that educates the reader. Some blogs focus on finding novel content on the web and then re-packaging it by clever re-writes or re-tellings of stories, while other blogs focus on producing their own content via interviews, graphics, and self-described videos. I want to make it clear that I'm not producing this map to say that one type of focus is better than another. I just want to make a point about where major blogs fall via bizarrely colored Excel graphs (click to enlarge):
First, to no one's surprise, blogs that are funny and find content dominate.
Second, it's surprising that there are so few blogs that focus on finding serious content. Perhaps that's because this is what sites like ESPN.com and CNNSI.com do best, and we can't compete with that? Regardless, that's why I started the SmartSports link feature on Thursdays; it seems to be an under-represented category.
Third, the other big surprise is the lack of blogs that create funny content. I admittedly was demanding on my definitions; by create, I mean that you either break new news, or make your own photo/video content. Perhaps some of the sites that do fictional re-creations of serious stories should get more creating credit than I gave them.
So now that you know where the gaps are--is it worthwhile starting a blog to find smart sports stories, or to start a blog to create funny sports videos? I'm not sure. There are a lot of people who love reading funny sports stories; are there as many people who are willing to wait for your weekly "FunSports" video as would want to read 20 stories modified from other news sources? Maybe not. But it's still an interesting gap to be aware of.